Case Study 02
Before partnering with Ethers, Doodleberry generated ₹28,230 in sales from just 30 orders, with 20,000 impressions and an overall burn of 75%. Despite attracting visibility, heavy discounting and an unoptimized platform strategy were impacting profitability and limiting sustainable growth.
Ethers implemented a tailored growth strategy focused on menu optimization, pricing, platform visibility, performance marketing, and smarter promotional planning. The objective wasn't just to increase sales, it was to improve efficiency and reduce unnecessary promotional spend.
The result was stronger visibility, significantly higher order volumes, and healthier unit economics.
Restructured the menu to improve profitability and reduce discount dependency.
Smart pricing architecture to improve margins without losing customers.
Enhanced listing presence across all delivery platforms for maximum reach.
Targeted campaigns focused on efficiency, not just volume.
Smarter promotional spend, every rupee now has a purpose and a return.
Every restaurant gets a custom playbook. Let's talk about your brand.
Kolkata, serving partners across India
