Ethers — F&B Consulting & Advisory

Building stronger, smarter, and more profitable food brands.

Ethers is a Kolkata-based restaurant consulting and growth firm focused on helping restaurants, cafés, and cloud kitchens build stronger, smarter, and more profitable businesses. We partner with brands to strengthen their presence across online delivery and reservation platforms, refine brand positioning, optimize operations, and drive sustainable growth through data-driven strategies and industry expertise.

Ethers exists to ensure that every partner we work with doesn't just operate in the market, they lead it.

What We Do

Online Delivery Growth

Conversion & Listing Optimization

Menu Engineering & Pricing

Marketing & Performance Optimization

Ratings, Reviews & Brand Hygiene

Data-Driven Analysis & Forecasting

Order VolumeThis Month ›

3.2×

▲ 18.6% vs last month

Top ChannelsThis Month ›

01Online Delivery Growth

Delivery growth, engineered.

Data-backed Zomato & Swiggy strategies that drive consistent orders.

6.6×

Order Volume

↑ avg result

28%

Lower CAC

↓ per acquisition

02Listing Optimization

Visibility that
converts.

Increase discoverability and turn search impressions into confirmed orders at scale.

4.3x

Impressions

↑ avg growth

68%

Click Rate

↑ vs baseline

03Menu Engineering

Profit is in
the menu.

Maximizing profitability through strategic menu design and intelligent pricing architecture.

35%

Margin Lift

↑ avg improvement

₹180

AOV Increase

↑ per order

04Marketing Performance

Campaigns
backed by data.

Targeted performance marketing that reaches hungry customers at the right moment.

10+

ROAS

↑ avg return

41%

Lower CPA

↓ cost per acq.

05Ratings & Brand Hygiene

Reputation
is revenue.

Managing your online presence to build trust, drive loyalty and protect your brand equity.

4.9★

Avg Rating

↑ managed accounts

92%

Response Rate

↑ within 2 hours

06Data & Forecasting

See around
the corner.

AI-powered predictive insights to plan inventory, pricing and campaigns before demand shifts.

94%

Forecast Accuracy

30-day horizon

18%

Waste Reduced

↓ inventory loss

Our Services

What We Do

Online Delivery Growth

Optimizing your Zomato & Swiggy presence with data-backed strategies that drive consistent orders.

Listing Optimization

Turn search impressions into confirmed orders at scale with enhanced discoverability.

Menu Engineering

Maximizing profitability through strategic menu design and intelligent pricing architecture.

Marketing Performance

Targeted performance marketing that reaches hungry customers at exactly the right moment.

Ratings & Brand Hygiene

Managing your online presence to build trust, drive loyalty and protect your brand equity.

Data & Forecasting

AI-powered predictive insights to plan inventory, pricing and campaigns before demand shifts.

The result

From Menu
to Revenue.

Every growth decision backed by data. Every rupee optimised for return.

4.9×

Avg revenue growth

₹1.2Cr

GMV influenced

50+

Brands scaled

Book a Growth Consultation →

What Clients Get, Every Month

Performance Reports

In-depth performance reports tracking growth and key metrics on Days 10, 20, and 30.

What Clients Get, Every Month

Performance Reports

In-depth performance reports tracking growth and key metrics on Days 10, 20, and 30.

Menu & Pricing Strategy

Data-driven menu engineering and pricing optimisation to maximise profitability per order.

Brand Positioning

Listing optimisation, visual identity, and brand storytelling across every platform.

Growth Campaigns

Targeted performance marketing that reaches hungry customers at the right moment.

Reputation Management

Review monitoring, response strategy, and brand hygiene across all platforms.

Data & Forecasting

AI-powered predictive insights to plan inventory, pricing and campaigns before demand shifts.

Numbers that don't lie.

Every number is a real brand, real data, real growth. Hover a plaque to flip it. On mobile, cards flip as you scroll.

0K+ Sales in 2 Months

↻ Dzomsa

Dzomsa

Case Study: Swiggy + Zomato

Sales increased from ₹1,05,850 to ₹3,17,113 in just 2 months.

0% → 0% Discount Burn · 0 → 0 Impressions

Discount Burn

0% Sales in 5 Months

↻ Doodleberry

Doodleberry

Case Study: Multi-Platform

Sales increased from ₹28,230 to ₹1,30,917 in just 5 months.

0% → 0% Payout % · 20K → 60K Impressions

Payout %

0% Sales Growth

↻ Lucky Tiger

Lucky Tiger

Case Study: Multi-Platform

Sales increased from ₹5,12,489 to ₹15,37,711.

0% → 0% Net Payout · 21.49% → 15.84% Discounting

Net Payout

CASE STUDIES

Optimizing Discounts for Dzomsa — From Flat Discounts to Revenue Boost

Ethers' analytics team mined Dzomsa's sales data and customer behaviour to craft a smarter promotion strategy.

Revenue
Growth

₹3.17L

Monthly
Revenue

60 Days

Time to
Scale

Read More View all Case Studies

Smarter Promotions for Doodleberry — Reducing Discount Burn While Scaling Revenue

Strong brand, smarter strategy. Discount burn reduced from 25% to 10% while revenue climbed with profitable promotions.

42%

Revenue
Uplift

30%

Increase in Menu
Opens

10%

Controlled Discount
Burn

Read More View all Case Studies

Turning Potential into Revenue for Shikora — 130% Growth in 29 Days

From limited online presence to consistent growth. Strategic listing optimization and pricing drove rapid conversion.

130%

Sales
Growth

₹2.65L

Monthly
Revenue

44%

Cart to Order
Conversion

Read More View all Case Studies

Scaling Moon Brewery — Strategic Menu and Platform Optimization

Unlocking higher revenue through strategic menu optimization, platform positioning, and data-driven marketing across delivery channels.

2.5×

Revenue
Scale

35%

Lower Customer
Acquisition

Order Volume
Growth

Read More View all Case Studies

Premium Positioning for La Soirée — Commanding Higher Average Order Values

Maximizing premium revenue for an upscale dining brand through strategic pricing, listing optimization, and brand positioning.

40%

AOV
Increase

Premium

Brand
Positioning

28%

Higher
Retention

Read More View all Case Studies

Grow Smarter.
Serve better.

Building stronger, smarter, and more profitable food brands.

What We Do

Delivery growth, engineered.

Visibility that
converts.

Profit is in
the menu.

Campaigns
backed by data.

Reputation
is revenue.

See around
the corner.

From Menu
to Revenue.

What Clients Get, Every Month

Performance Reports