Case Study 03
Before partnering with Ethers, Shikora - The Tea Hub generated ₹36,569 in sales from 137 orders, with 31,037 impressions across online delivery platforms. While the brand had a solid customer offering, its digital visibility and platform performance weren't translating into consistent growth.
After onboarding, Ethers implemented a customized growth strategy focused on platform optimization, menu engineering, listing enhancements, performance marketing, and continuous data analysis. Every initiative was designed to improve discoverability, increase conversions, and drive sustainable business growth.
The impact was reflected across every key performance metric.
Restructured aggregator presence for maximum visibility and conversion.
Data-driven menu restructuring to improve AOV and customer retention.
Improved descriptions, imagery, and categorisation for better discoverability.
Targeted campaigns with proper segmentation to drive quality orders.
Continuous monitoring and optimization based on real performance data.
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